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History
PLM was founded over 25 years ago by Peter McQuaig.
Having spent much of his career as a human resources /assessment
consultant, Peter was bothered by the fact that a number of very
good personality schemas /methods seemed altogether disparate and
unrelated. Each method was illuminating in and of itself, yet unable
to account for aspects of personality captured by another method.
Furthermore, the psychologist drawing on a number of methods had
to contend with redundancy and inconsistencythe perplexity
of conceptual incongruity. He or she could not appraise the person
as a coherent, seamless whole, but only as an assemblage of disparate
parts. (In the end, the psychologist may make the appraisal
coherent, but it is in fact a patchwork, requiring considerable
agility and effort on his or her part to stitch together.)
Peter set himself the formidable task of getting to the bottom of
this problem, and reconstructing personality from the ground
up. The idea was not to discount existing methods /concepts,
but to incorporate them in one universal reference frame, where
they could be accounted for all-at-once, where their intrinsic interrelatedness
could provide the basis for a full picture. Personality
would then be viewed as an integral whole, within which concepts
formerly considered disparate could be seen to fit congruently and
precisely.
The new approach would be at once the simplest and the most comprehensive.
It would be simple in the sense of elemental, yet comprehensive
in allowing for elaborate constructions of elemental building
blocks, not unlike the way the words and sentences of language
are composed of letters of the alphabet.
Some 20 years later, McQuaigs original vision came to fruition
through the development of a new technology which draws on universally
related constructs of personality. Today the ADVANCED ANALYSIS
(C) stands alone as the most sophisticated assessment method in
the marketplace.

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